Movie Trailers. Book Synopses. Event Landing Pages.
What do these 3 have in common? They give us the information we need to make a decision.
So how can you create a landing page that makes your event SHINE? What should your landing page include to drive registrations?
In this article, we provide a simple guide to creating an event landing page that will have people reaching for the sign-up button.
What is the purpose of your event landing page? To drive registrations. That's what it's all about.
Potential attendees will visit your landing page to decide if they want to come to the event. This is your chance to convince them to say yes!
Ask yourself:
Remember that your ultimate goal is to motivate people to register. To make that happen, you need to design a landing page with your target audience in mind.
Make the event title prominent on your landing page. You also need a catchy hook that captures attention and piques curiosity for the event.
A captivating hook can be a statement, question, or a bold promise to attendees.
The description section is your chance to tell readers why they should come in just a few sentences.
Keep It Short & Sweet - Don't overwhelm your readers with too much information. Focus on the event's main objective and your readers will walk away remembering a simple and clear message.
Highlight Key Benefits - Show attendees what they will gain from attending. Emphasize key takeaways such as new skills, networking opportunities, or exclusive content.
We're usually given a program when attending any major event. Why? We want to know what we're getting into.
A program or agenda for your virtual event lets potential attendees know EXACTLY what they can expect. It also helps build excitement for what's to come.
Key speakers are often the highlight of events. People will sign up for a day-long event just to hear one person speak for 30 minutes.
Don't miss the opportunity to increase registrations by highlighting your guest speakers.
Sponsor support is a HUGE part of making an event come together. Show your appreciation by highlighting them on your landing page. This adds credibility and enhances your event's reputation.
Give potential attendees proof that you know how to put on an amazing event. Show people what they missed at your last event through a video recap, testimonials from past attendees, or quotes from industry experts.
Build excitement for your event on the landing page through various promotional methods:
Make the registration process easy with a prominent call to action. This ensures visitors can quickly find the sign-up form.
Dedicate a section on your landing page to answer frequently asked questions. This helps potential attendees gather more information about what to expect.
Last but not least are the logistics. Ask: "What do people need to know on the event day?"
Clearly explain logistics so that people know how to get to or log on to your event. This includes date and time, login and location information, and for hybrid events, physical venue location with maps and parking details.
Your event deserves a large audience. Don't drive away potential attendees with a subpar landing page. Instead create an event landing page that makes people WANT to come.
Here at Virtual Velocity we've spent over 15 years helping people plan, promote, and put on high-quality events. We know not only what makes an event worth attending but how to get people through the front door.
Book an appointment with us today to see how we could help you not only build a top-notch landing page, but address all of your concerns to put on your best event yet.