A Simple Guide to Creating Your Event Landing Page

Movie Trailers
Book Synopses
Event Landing Pages

What do these 3 have in common? They give us the information we need to make a decision.

• If the trailer is bad, we won’t go to the movie.
• If the book sounds boring, we won’t read it.
• And if your event landing page isn’t interesting, people won’t sign up for your event.

So how can you create a landing page that makes your event SHINE? What should your landing page include to drive registrations?

In this article, we provide a simple guide to creating an event landing page that will have people reaching for the sign-up button.

What is the purpose of your event landing page? To drive registrations. That’s what it’s all about.

Potential attendees will visit your landing page to decide if they want to come to the event. This is your chance to convince them to say yes!

Ask yourself:

• Why does my target audience need to attend?
• What will they gain from the experience?
• How will attending positively affect their career? Family life? Or personal growth?
• What would capture their interest and attention?

Remember that your ultimate goal is to motivate people to register. To make that happen, you need to design a landing page with your target audience in mind.

So what do potential attendees want to know before signing up?

Make the event title prominent on your landing page. You also need a catchy hook that captures attention and piques curiosity for the event.

How To Do It

A captivating hook can be a statement, question, or a bold promise to attendees.

Examples of Captivating Event Hooks:

• Statement:

• • “Where Leaders Emerge and Ideas Converge.”
  • “Revolutionizing Healthcare One Step at a Time.”

• Question:

• • “Are You Ready to Shape the Future?”
  • “How Will You Lead in Tomorrow’s World?”

• Promise:

• • “Master the Art of Digital Marketing.”
  • “Your Gateway to Financial Freedom.”

The description section is your chance to tell readers why they should come in just a few sentences.

How To Do It

• Keep It Short & Sweet

Don’t overwhelm your readers with too much information. Focus on the event’s main objective and your readers will walk away remembering a simple and clear message.

• Highlight Key Benefits

Show attendees what they will gain from attending. Emphasize key takeaways such as new skills, networking opportunities, or exclusive content.

Event Description Example:

“This conference will take an in-depth look at the latest trends in digital marketing. Join us to learn cutting-edge strategies from industry experts, gain insider knowledge, and connect with peers!”

We’re usually given a program when attending any major event. Why? We want to know what we’re getting into.

A program or agenda for your virtual event lets potential attendees know EXACTLY what they can expect. It also helps build excitement for what’s to come.

How To Do It

An event agenda should include:

• Timeline (when to expect what and how long it will last)
• Interactive parts of the program, such as:
  • Workshops
  • Games
  • Q&As
  • Meet & Greets with industry experts, etc.
• Scheduled breaks
• Presentation titles
• Speaker names
• Any other part of the program that you feel your target audience would want to know about

Key speakers are often the highlight of events. People will sign up for a day-long event just to hear one person speak for 30 minutes.

Main Takeaway: Don’t miss the opportunity to increase registrations by highlighting your guest speakers.

How To Do It

• List key speakers next to their presentations on the agenda.
• Include additional information on the landing page to highlight speakers, such as:
  • Bio
  • Photos
  • A quote of their thoughts on the event

Sponsor support is a HUGE part of making an event come together. Show your appreciation by highlighting them on your landing page. This does 2 things:

• Increases sponsor brand awareness, making them more likely to support future events.
• Adds credibility and enhances your event’s reputation.

How To Do It

• Create a section on your event page dedicated to sponsors.
• Include their logos, links to their websites, and any parts of the program that they’ve contributed to specifically.

Give potential attendees proof that you know how to put on an amazing event.

Show people what they missed at your last event, therefore, essentially telling invitees, “We did it before, we’ll do it again.”

How To Do It

• A video recap
• Testimonials from past attendees
• Quotes from industry experts about the previous event

Build excitement for your event on the landing page through various promotional methods.

How To Do It

• A Teaser Video – Just like a movie trailer, a teaser video gives visitors a sneak peek of your event.

• • Make it visually appealing, with graphics and animations.
  • Build anticipation with statistics:
    • “Over 500 attendees…”
    • “4 VIP Speakers…”
    • “7 Interactive Workshops…”

• Social Sharing Buttons – Make it easy for visitors to share the event with their colleagues and friends.

• • Add sharing buttons for:
    • LinkedIn
    • Facebook
    • Instagram
    • Any other social media platforms you are using

Make the registration process easy with a prominent call to action. This ensures visitors can quickly find the sign-up form.

How To Do It

• Make the registration button easy to find and in a color that stands out.
• Only ask for essential information (name, email, payment).
• Ensure the registration form is mobile-friendly.

Dedicate a section on your landing page to answer frequently asked questions. This helps potential attendees gather more information about what to expect.

How To Do It

Address questions that potential attendees might ask, such as:

• Do you have a refund policy?
• Are there VIP tickets available?
• How do I download the event app?
• What accessibility options do you provide?
• Can I record the event?

Last but not least are the logistics. Ask: “What do people need to know on the event day?”

How To Do It

Clearly explain logistics so that people know how to get to or log on to your event. This includes:

• Date & Time
• Login & Location Information
  • Include login information to access the online platform and technical instructions.
• For hybrid events, also provide:
  • Physical venue location
  • Maps/Directions
  • Parking details

Your event deserves a large audience. Don’t drive away potential attendees with a subpar landing page. Instead like a giant arrow pointing to the entrance of a building, create an event landing page that makes people WANT to come.

Remember: Incorporate elements that people look for when making a decision. Things like…

• • A compelling event description
  • Speaker highlights
  • A simple registration process

But the landing page is just the beginning of promoting your event. Want to discover what else you should be doing to ensure a full house at your next event?

Here at Virtual Velocity we’ve spent over 15 years helping people plan, promote, and put on high-quality events. We know not only what makes an event worth attending but how to get people through the front door.

Curious what we can do for you? Book an appointment with us today to see how we could help you not only build a top-notch landing page, but address all of your concerns to put on your best event yet.