Webinar Teaser Video: Why You Need One and How to Create It

Hosting a webinar requires A LOT of time and energy. It’d be a shame if nobody showed up to see your hard work. 

Unfortunately, no-shows are a common problem. According to a recent survey, the average no-show percentage of virtual events is 35%. 

That’s a massive chunk of the potential audience! How can you decrease that number and improve your chances of a full crowd?

Why do we get in our seats at least 10 minutes before a movie starts? Because we don’t want to miss the trailers! 

Movie trailers make us excited for what’s coming up and leave us in anticipation to see how the story will unfold. They’re a HUGE factor in bringing in a large audience on opening day. 

A teaser video for your webinar does the same thing. Think of a teaser video as a trailer for your event. It’s a way to whet your audience’s appetite so that they can’t wait to join

A captivating teaser video is more than just the webinar title, date, and time. Put some thought into it to make it an effective showcase of what you’re offering.  

Consider what your target audience’s interests, pain points, and preferences are, then use these as the backbone of your video. Knowing your audience is the first step to an effective teaser. 

How to Do It:

You selected your Webinar topic because you knew it would benefit attendees. So ask yourself:

Why does my audience need this webinar?
What would capture their interest?
What benefits will they receive from attending? 

Use these insights to create a compelling hook within the first few seconds. You can do so by:

• Posing a question 
• Sharing a surprising fact 

Just like a good preview, a good webinar teaser video should feel like a sneak peek, not a spoiler. 

Share enough info that invitees are intrigued, but not so much that they feel like they’ve already seen the entire thing. 

What to Include:

Webinar Topic & Date/Time: It has to be in there somewhere.

Exclusive Content: Share exciting information or bonuses attendees will receive.

Key Speakers: Highlight key speakers with a brief clip of them discussing the webinar’s importance or key insights.

A few main takeaways: Showcase the benefits invitees can expect to gain from attending.

But keep it to just a few points! Sometimes the most captivating part of your video will be what you DON’T give away.

Movie trailers wouldn’t be very effective if they were boring to watch. Drab colors and plain graphics aren’t the way to grab attention.

Use exciting visuals that align with your webinar’s theme and branding. You can incorporate: 

• Interesting graphics
• Animations 
• Company logo
• Company colors 
• Engaging video transitions
• Music or Voiceover
• Video clips (and even short testimonials) from previous webinars 

Bonus tip: Opt for close up shots of people smiling rather than crowd shots when choosing images. Why? Closeups generate a sense of connection and familiarity, evoking an emotional response from the viewer.

Webinar teaser videos should be concise. Aim for a duration of 30 seconds to 2 minutes. A long video is a sure way to lose a viewer’s attention. 

Use short, punchy sentences and questions to captivate interest. 

“Level Up Your Leadership” is MUCH more effective than “Learn how you can improve your leadership skills.”

Keeping it short and on point grabs attention, motivates, and sticks with listeners after the video is over.

Numbers add a sense of authority to your message. Use them in your teaser video to create curiosity and motivate your attendance.  

How to Do It:

• Use stats from previous events as persuasion. “93% of last year’s attendees would come again” is much more persuasive than “Previous attendees enjoyed the experience.” 
• Incorporate numbers with projections for the event. “Over 500 attendees, “4 VIP Speakers,” “7 Interactive Workshops.” 

Using numbers gives people a tangible reason to attend your event. They’re something specific they can trust and look forward to. 

A strong call to action is the driving force behind converting viewer interest into webinar registrations. 

How to Do It:

• Keep it Clear and Direct
  Leave no room for ambiguity. Your CTA should clearly instruct viewers on what action to take such as: “Register Now“, “Sign Up Today”, and “Save Your Seat“.

• Incorporate Interactive Elements
  Use clickable buttons or links that allow viewers to register directly from the video.

• Make it Benefits-Oriented
  Focus on the benefits that viewers will gain by taking the desired action. For example, “Register now to gain expert insights” emphasizes the value of attending the webinar and drives registration.

• Create a Sense of Urgency
  Mention limited spots, early-bird discounts, or exclusive access they’ll miss if they don’t sign up.

Hashtags are a key player in event promotion. Think of them as digital signposts that guide your content to a relevant audience (aka people who are likely to sign up for your webinar).

How to Use A Hashtag:

• Create a unique, event-specific hashtag for your webinar.
• Regularly include these hashtags in your promotional posts, event updates, and related content to maximize their impact.

By harnessing the potential of hashtags, you can expand your webinar’s reach and connect with a community eager to learn and engage with your content.

You don’t need expensive equipment or cinematography skills to create a teaser video. A smartphone with a good camera can suffice for the clips and images. 

What about putting it all together? 

Several companies offer free and paid templates for webinar teaser videos. A few include Visme, Powtoon, and Flexclip. Use these templates as a guideline for creating your teaser video. 

Bonus Tip: Optimize your teaser for mobile devices. Many viewers will watch your teaser video on their cell phones. Make sure it’s mobile-friendly with clear visuals and readable text.

A well-done teaser video can dramatically boost registrations and create a buzz around your event. But a lot more than that should go into your webinar promotion.

Are you prepared to handle the pre-event setup and promote it like a pro? What about the event itself? Do you feel confident in your ability to juggle all the tech aspects while simultaneously delivering great content?

Whether you need assistance with scripting, video editing, tech challenges, or language interpretation, we have the tools and skills to bring your vision to life. 

Chat with us today and let us help you make a lasting impression with your webinar from beginning to end.