Hosting a webinar requires A LOT of time and energy. It'd be a shame if nobody showed up to see your hard work.
Unfortunately, no-shows are a common problem. According to a recent survey, the average no-show percentage of virtual events is 35%.
That's a massive chunk of the potential audience! How can you decrease that number and improve your chances of a full crowd?
Why do we get in our seats at least 10 minutes before a movie starts? Because we don't want to miss the trailers!
Movie trailers make us excited for what's coming up and leave us in anticipation to see how the story will unfold. They're a HUGE factor in bringing in a large audience on opening day.
A teaser video for your webinar does the same thing. Think of a teaser video as a trailer for your event. It's a way to whet your audience's appetite so that they can't wait to join.
Consider what your target audience's interests, pain points, and preferences are. Create a compelling hook within the first few seconds by posing a question or sharing a surprising fact.
Just like a good preview, a good webinar teaser video should feel like a sneak peek, not a spoiler.
What to Include:
Sometimes the most captivating part of your video will be what you DON'T give away.
Use exciting visuals that align with your webinar's theme and branding:
Opt for close up shots of people smiling rather than crowd shots. Closeups generate a sense of connection and familiarity.
Webinar teaser videos should be concise. Aim for a duration of 30 seconds to 2 minutes. Use short, punchy sentences and questions.
"Level Up Your Leadership" is MUCH more effective than "Learn how you can improve your leadership skills."
Numbers add a sense of authority to your message.
A strong call to action is the driving force behind converting viewer interest into webinar registrations.
Hashtags are digital signposts that guide your content to a relevant audience. Create a unique, event-specific hashtag for your webinar.
You don't need expensive equipment to create a teaser video. A smartphone with a good camera can suffice.
Several companies offer free and paid templates for webinar teaser videos including Visme, Powtoon, and Flexclip.
Optimize your teaser for mobile devices. Many viewers will watch your teaser video on their cell phones.
A well-done teaser video can dramatically boost registrations and create a buzz around your event. Chat with us today and let us help you make a lasting impression with your webinar from beginning to end.