What if you could get attendees at your next virtual event to not only pay attention but actually ENJOY being there?
Gamification can do just that.
Whether you're a 6-year-old playing cops and robbers or a 60-year-old playing golf, we all love to play games. In fact, the gaming industry is huge:
That same love for video games can make your next virtual event significantly more enjoyable. Experts have found that games are a great way for us to socialize, learn new skills, and find motivation.
In one survey, 85% of employees admitted to regularly multitasking during video meetings. But it's not always checking work reports. 74% admitted to regularly checking news and social media during these same meetings.
Simple logic tells us that if you're speaking but no one is listening, all the money you put into your event is wasted. This makes audience engagement by far the most crucial point to consider.
How gamification can help:
Playing games has a real impact on the way we think and act. Gamification stirs up powerful emotions such as competition and curiosity by using game-like elements such as rewards, leaderboards, progress bars, and problem-solving.
The result? Your attendees will be more engaged in your virtual event and will retain information far better.
You don't just want people attending your virtual event. You want them actively participating. Keep attendees engaged as they listen for answers to trivia questions. Trivia quizzes can increase learning and give you feedback that people have been paying attention.
Don't miss this opportunity to offer prizes, whether for individual quizzes or a cumulative score if you choose to create teams.
Bingo isn't just for retirement homes. The rush that comes from yelling "Bingo!" is extremely satisfying for everyone.
Create a bingo card with some of the unique lingo you're bound to hear during your conference. Virtual bingo helps people pay more attention during times they might otherwise zone out.
Encourage interaction between attendees and exhibitors by creating digital passports. Give each attendee a "stampable" virtual passport. Attendees get a mark by every participating exhibit they interact with or each session they attend.
These ideas are just the tip of the iceberg:
Scavenger hunt - Send out a list of actions your audience has to complete.
Award points for actions - Set up a point system to award attendees for completing certain tasks.
Contests - Set up contests and award points or prizes to the winner.
The bottom line: Be creative and try to make your participants have fun. As long as you incorporate rewards, competition, and curiosity, there are endless possibilities.
Gamification is an incredibly clever tool to improve the way your participants learn and interact during virtual events.
Virtual Velocity uses gamification services to create personalized learning experiences that are in harmony with your goals. Contact us for a free conversation and we will happily answer all of your questions.